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Color choices do far more than determine how a product looks—they influence how quickly someone can parse key information and whether they can interact with it at all.

When we refreshed the dashboard palette last year we began with contrast ratios instead of brand hex codes. That single change reduced accessibility bugs by half in the first month.

Here are a few habits that helped:

• Start with grayscale layouts before layering hue.
• Evaluate contrast in both light and dark themes.
• Keep semantic colors (success, warning, error) independent from brand colors.

The work is slower up front, but you give every user—especially those navigating with screen magnifiers or low vision—the breathing room they deserve.